diff --git a/doc/api/_images/Makefile b/doc/api/_images/Makefile
index cf15c72..5847dd3 100755
--- a/doc/api/_images/Makefile
+++ b/doc/api/_images/Makefile
@@ -2,8 +2,9 @@
 SRC_DIR = .
 OUT_DIR = ../images
 
+POSTFIX := _label
 SVG := $(wildcard $(SRC_DIR)/*.svg)
-PNG := $(patsubst $(SRC_DIR)/%.svg,$(OUT_DIR)/%.png,$(SVG))
+PNG := $(patsubst $(SRC_DIR)/%.svg,$(OUT_DIR)/%$(POSTFIX).png,$(SVG))
 DIR := ${CURDIR}
 
 all: $(PNG)
@@ -11,5 +12,5 @@ all: $(PNG)
 clean:
 	rm -f $(PNG)
 
-$(OUT_DIR)/%.png: $(SRC_DIR)/%.svg
+$(OUT_DIR)/%$(POSTFIX).png: $(SRC_DIR)/%.svg
 	inkscape --file=$(DIR)/$< --export-area-drawing --export-png=$(DIR)/$@
diff --git a/doc/api/images/.gitignore b/doc/api/images/.gitignore
index 8ab8387..cb2d9fb 100644
--- a/doc/api/images/.gitignore
+++ b/doc/api/images/.gitignore
@@ -1,3 +1 @@
-*.png
-!pybricks-logo-large.png
-!pybricks-logo-small.png
+*_label.png
diff --git a/doc/api/startinstall.rst b/doc/api/startinstall.rst
index d80ceff..173531c 100644
--- a/doc/api/startinstall.rst
+++ b/doc/api/startinstall.rst
@@ -5,7 +5,7 @@ See :numref:`fig_newproject`.
 
 .. _fig_newproject:
 
-.. figure:: images/newproject.png
+.. figure:: images/newproject_label.png
    :width: 90 %
    :alt: newproject
    :align: center